University of HONG KONG

Introduction:
The University of Hong Kong, founded in 1911, is the oldest tertiary institution in Hong Kong. It was granted a shield and a motto by the College of Arms in 1913, and throughout its history the University's visual identity has been firmly based on their display, often coupled the University's name. No other university in Hong Kong possesses a coat of arms. This is a distinction that resonates outside Hong Kong, particularly in the United Kingdom, other Commonwealth jurisdictions, and the United States. It is also a reminder of the University's antiquity, and a most dignified and effective corporate identity.

The aim of this website is to encourage consistency in the use of the University of Hong Kong's name and visual identity. Consistent and scrupulous use of this visual identity helps to preserve the University's image as an institution that cherishes excellence, and helps to project its core common values.

The University's Visual Identity combines the University's shield and motto and the University's name in English ("The University of Hong Kong") and Chinese ("香港大學"). As it serves as the University's official identity, it should be used discreetly and respectfully.

Vision:
The University of Hong Kong, as a pre-eminent international university in Asia, seeks to sustain and enhance its excellence as an institution of higher learning through outstanding teaching and world-class research so as to produce well-rounded graduates with lifelong abilities to provide leadership within the societies they serve.

Mission:
The University of Hong Kong will endeavour:

-To advance constantly the bounds of scholarship, building upon its proud traditions and strengths;

-To provide a comprehensive education, developing fully the intellectual and personal strengths of its students while developing and extending lifelong learning opportunities for the community;

-To produce graduates of distinction committed to lifelong learning, integrity and professionalism, capable of being responsive leaders and communicators in their fields;

-To develop a collegial, flexible, pluralistic and supportive intellectual environment that inspires and attracts, retains and nurtures scholars, students and staff of the highest calibre in a culture that fosters creativity, learning and freedom of thought, enquiry and expression;

-To provide a safe and healthy workplace to support and advance teaching, learning and research at the University;

-To engage in innovative, high-impact and leading-edge research within and across disciplines;

-To be fully accountable for the effective management of public and private resources bestowed upon the institution and act in partnership with the community over the generation, dissemination and application of knowledge;

-To serve as a focal point of intellectual and academic endeavour in Hong Kong, China and Asia and act as a gateway and forum for scholarship with the rest of the world.

More Info:
www.hku.hk